ENewsletter Re-Engagement

Here’s some more good insight and advice from the for-profit world: 3 Tactics to Re-Engage Inactive Email Subscribers. How could we interpret this last bit for our church work?

“Create a relevant, high-value offer.”

Since they haven't opened any of your emails in a while, you must communicate value quickly so your message doesn't get ignored again. Place your offer directly in your subject line and the preview text -- and keep your email short and straightforward. 

Brainstorm here!