New Email Blast Protocol: Are you Up-to-Date?
If your church uses MailChimp or Constant Contact, you may have received a somewhat-confusing notice about email delivery changes that have gone into effect as of February 1, 2024. Here's a condensed guide on the latest requirements and how you can align with them:
What: Understanding the Changes
Beginning February 1, 2024, Gmail and Yahoo are set to implement new requirements for senders dispatching over 5,000 emails within a 24-hour period. These changes are designed to prevent Spam and email bounce-backs. Essentially, in order to more securely deliver mass emails to Google and Yahoo email addresses, MailChimp and Constant Contact are requiring users to use verifiable and authenticated email addresses as the sending email address.
If you deliver to over 5,000 email addresses on any given day, you need to authenticate your organization’s domain information (and if you’re using a free domain, not one that your organization owns, you’ll need to take separate, additional steps.).
Why: Understanding DMARC
DMARC, or Domain-based Message Authentication, Reporting, and Conformance, is a crucial validation system for incoming emails. It ensures that the domain of the From email address matches the actual sending domain. However, free email domains often have policies that reject emails failing DMARC checks, affecting the delivery of legitimate marketing content.
How:
Sources: Action Network, Go High Level
