Standard Email Signatures

A badly designed email signature is like writing your details on a scrap of paper and handing it to someone. It will get the job done, but what will the recipient think of such an act of poor professionalism?

Email signatures are a part of your brand, and therefore should be a part of your church’s, diocesan, or organizational style guide. Too many churches and organizations often let their employees create their own email signatures. It might look interesting for an employee to create a signature with animations and colorful fonts, but it’s simply not appropriate when it comes to conveying a professional image. It makes more sense to have a simple, clean signature including the company logo. Not only does this communicate a higher level of legitimacy and professionalism to anyone who receives it, but it also provides instant brand recognition for your church or organization.

Three things to consider when building your standard email signature:

  1. Size. Keep the footprint of the signature to a reasonable size. A huge signature makes it look awkward and not well thought out. Use smaller fonts and aim to keep the whole signature to under 200px tall.
  2. Mobile conscious. Ensure that it looks good on mobile devices. You probably do not want the text to wrap awkwardly. Generally, aim for your mobile presentation to look the same as your desktop presentation.
  3. Simple information. Include your name of course, title, address (including city, state, and zip), phone number, and your logo.
  4. HTML logo. Ensure that your logo is pulled from a server/website and called down as linked images, not as an attachment. Having your logo as an attachment will drive your recipients up the wall.
  5. Optional social links. Driving people to your facebook, youtube, twitter, instagram accounts? Consider also utilizing HTML logos of these icons to link to your accounts. Note: if the final product looks like a bunch of clutter, it is. Be mindful of this and scrap these social links if your aesthetic is off.

There are a number of ways to build your email signature and it all depends on your email client. Simply google "How do I build a custom email signature for gmail/office365/mac mail/etc." (whichever pertains to you).

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