Best practices

Communication Guides

  • Standards and Policies

  • Communications Request Forms

Promotion Vehicles

  • Programs/Bulletins

  • Information Brochures

  • Banners

  • Newsletters: print and eNews

  • Website

  • Social/Digital Media

  • Signage: posters, banners, potty posters, digital signage

BUDGETING & RESOURCES

  • Printing / Copiers

  • Professional Services: outsourced graphics and design

  • Website

  • Meals and Gifts for Volunteers

  • Advertising

  • Licensing (software, photography, etc)

  • Supplies

  • Repairs

  • Equipment and Resources (What capital resources do you keep in house? Cameras, plotters, copiers, etc.

Challenges we face

  • Staff issues: “that other staff member that keeps using comic sans and clipart!”

  • Do we worship where we work?

  • Clutter: Less is more. What does this look like? What could you do that you choose not to do?

  • Burnout

  • Local network: a place to vent

  • Last minute planning

  • Leadership issues

  • Resourcing the vision

  • Excellence is expensive

Branding

  • Communicating your heart

  • Being innovative

  • Avoiding exclusivity

  • Being authentic

  • Being original

  • Being recognizable

  • Defining your target

Collaboration

  • Don’t reinvent the wheel: creative borrowing

  • How can we resource each other?

  • File sharing and graphic resource sharing

 


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