Audience & Communications Audit Talk
Diocesan Communicators Monthly Collaboration March 2018 Meeting
- At our March meeting, we discussed our audiences and communications audits. Who is your diocesan audience? Clergy, wardens, administrators, lay persons across your diocese, the wider Church? How do your various communications tools segment your audiences? What have you learned by trial and error? How are you expanding your reach? Have you done a communications audit? Let's learn from one another!
We utilized the resource Communications Audit (PDF | Word), taken from The Social Media Gospel by Meredith Gould, Appendix C. Used with permission.
- Meredith Kadet Sanderson, Director of Communications for the Diocese of Central New York, shared the following matrix of matching audience to channels of communication:
- Carol Barnwell, Director of Communication for the Diocese of Texas, shared a potential resource they are considering to use as an editorial calendar: https://www.youtube.com/watch?v=bFZIkq3O1WQ