Branding Talk

Diocesan Communicators Monthly Collaboration July 2017 Meeting

Video:
Video & Chat of our conference call

Discussion:

  • Who are/is our constituents/audience.
  • What is our diocesan brand?
  • What is the brand of The Episcopal Church?
  • How do we help shape the brand of our own churches and dioceses as well as the greater brand of our denomination?

Resources:

The Episcopal Diocese of Oregon Word of the Week posts (download) posted on Facebook and Instagram

Diocese of Olympia Episcopal 101 posts:

https://www.instagram.com/p/BRuFo1ghGx-/?taken-by=dioceseofolympia
https://www.instagram.com/p/BQTIvtmBGb2/?taken-by=dioceseofolympia
https://www.instagram.com/p/BPJAjGuhagc/?taken-by=dioceseofolympia
https://www.instagram.com/p/BO51EG3hsCY/?taken-by=dioceseofolympia


The Episcopal Church in Colorado video scripts:

Script 1:  We believe God loves everyone, unconditionally. We are a family of beloved children of God. We are imperfect people in a hurting and broken world. You belong and are welcome, unconditionally. We ask questions, we seek to understand our complex world together, we worship together to connect to God, and we serve and care for one another and our community. We invite you to worship with us and see for yourself what God is doing through us and to see how you might join us. Discover that you are home in The Episcopal Church. Video >

Script 2:  We are inclusive to all, just as we believe God is inclusive to all. Regardless of labels we use to define ourselves. Skeptics, believers, seekers, and doubters, you are welcome. If you are looking for a place of solace, peace, or rest, you are welcome. You can lay aside your fears; lay aside your labels. In the end, one label matters most: Child of God. Discover with us the mystery of God who loves without limits. We invite you to worship with us and see for yourself what God is doing through us and to see how you might join us. Discover that you are home in The Episcopal Church. Video >

Script 3:  Where do you call home? Home is a safe haven, a place of respite and renewal. It is where we find the support of loving relationships, experience wholeness, and center ourselves. From home we go forth into the world to work, serve, create, and strive to make whole the things we find broken. Across Colorado, thousands call The Episcopal Church home. Come find out why. Discover that you are home in The Episcopal Church. Video >

Overall, $1800 was spent on Facebook ads geofenced to Colorado, and we had just over 95,000 views of the videos. We also customized the outro for 8 churches who requested it to include their own logos and church information. They did their own Facebook ads geofenced to their specific location to invite people to services. I don't have numbers to include this additional reach by the individual churches. --Mike Orr


Articles we looked at:

https://www.onfaith.co/onfaith/2015/08/12/10-things-episcopal-church/37558